Heroe

Heroe's music is intimate pop, sensitive and vaporous, that could be the soundtrack to the defining scenes of life.

In 'failles' ('Flaws'), his first album in French, Heroe offers raw, sincere and vivid music, between Patrick Watson for the organic, Terrenoire for the lyrics, and Bon Iver for the melancholy.

An album in which Heroe is truly Mehdi: this Franco-Moroccan who grew up with successful English-speaking films and series like Into The Wild, romantic and pop, with cathartic sincerity.

Heroe is above all an artist who has taken his time: the time to learn guitar at age 12, until his fingers hurt, the time to discover Lo-Fi music, successful rock artists, to dream with great dreampop bands like Daughter or Angus & Julia Stone, then to buy his own music equipment to give birth the same evening to his first song, 'Prom Night'.

In one night, thanks to a share on the musical discovery YouTube channel Inès K, Heroe gains popularity and followers on the platforms.

He then shapes his live on Normandy stages - it's there that he meets Léo Chatelier, founder of Duchess Records - and participates in local showcases, before moving to Paris.

Success begins to emerge: 50,000 listeners per month on his first songs, up to 400,000 after his collaboration with rapper Rxseboy on Leaving.

In 2021, Heroe signs with Duchess and collaborates with Arthur Lacroix and Marc Le Goff on his album 'failles', the first in French 'so that people understand me', he emphasizes.

This album is that of a 32-year-old Norman artist in love with indie and imagination, happy to be melancholic, because it's the happiness of being sad and because one day we will be 'happy, but maybe not as we believe', he sings.