Heroe

Heroe's music is an intimate, sensitive, and ethereal pop that could be the soundtrack to life's pivotal moments. In "failles", his first album in French, Heroe offers raw, sincere, and evocative music, somewhere between Patrick Watson for the organic feel, Terrenoire for the lyrics, and Bon Iver for the melancholy. It's an album where Heroe is truly Mehdi: this French-Moroccan artist grew up with successful English-language films and series like Into The Wild, romantic and pop, with a cathartic sincerity. Heroe is, above all, an artist who took his time: time to learn guitar at 12 until his fingers hurt, time to discover Lo-Fi music, successful rock artists, to dream with great dreampop bands like Daughter or Angus & Julia Stone, then to buy his own music equipment and, that very evening, create his first song, "Prom Night".

In one night, thanks to a share on the music discovery YouTube channel Inès K, Heroe gained popularity and subscribers on platforms. He then honed his live performance on Norman stages – where he met Léo Chatelier, founder of the Duchess label – and participated in local competitions before moving to Paris. Success began to emerge: 50,000 monthly listeners for his first songs, up to 400,000 after his collaboration with rapper Rxseboy on Leaving. In 2021, Heroe signed with Duchess and collaborated with Arthur Lacroix and Marc Le Goff on his album "failles", his first in French "so people can understand me," he emphasises. This album is the work of a 32-year-old Norman artist, in love with indie and imagination, happy to be melancholic, because it's the joy of being sad and because one day we will be "happy, but perhaps not as we believe," he sings.